Friends, let’s talk. This topic sounds big, but don’t worry. I will break it down for you, step by step, like how we peel sugarcane. We are talking about how to start a self-driving car business, and yes, it’s possible even here in Africa. Let’s go!
1. Understand What Is a Self-Driving Car.
Before you jump in the business, you need to understand what it is. A self-driving car, also called an “autonomous vehicle”, is a car that can drive itself without a human driver. It uses sensors, cameras, computers, and software to see the road, avoid people and cars, and reach the destination.
It’s like a minibus that has its own brain and eyes. It doesn’t need a driver, it drives itself.
2. Study the Technology (Even If You’re Not a Tech Person).
You don’t need to be a computer engineer, but you must understand how the business works.
- Watch YouTube videos about self-driving cars.
- Read small blogs or news articles.
- Learn about companies like Tesla, Waymo, and Baidu.
Even in Africa, we now have smart cities like Konza City in Kenya, Eko Atlantic in Nigeria, and Waldorf Park in South Africa. These are good places to think about starting such tech businesses.
3. Check If It’s Legal in Your Country
Very important, my brother or sister. In some African countries, self-driving cars are not yet allowed on public roads. Before you start, go to Road Traffic Department or your local city council and ask questions.
If the law does not allow it yet, maybe you can start in a private area, like:
- A university campus
- A mining company with big land
- A tourism resort
- A gated community
Here, the risk is small and you can show people it works.
4. Start Small with Testing
Don’t rush to buy ten self-driving cars. Start small. You can do any of these:
- Partner with tech companies abroad. Some want to test their cars in different environments, even in Africa.
- Build a simple prototype with local engineers. In countries like Rwanda and Ghana, there are students who can help.
- Use small electric carts, like golf carts, and make them drive themselves in a short area, like a lodge or school.

Even if it’s just one car, let it work well.
5. Find a Business Model That Makes Money
Ask yourself: How will this car make money?
Here are a few ideas:
- Taxi service in big cities like Nairobi, Kampala or Lusaka.
- Shuttle service in industrial areas or airports.
- Delivery service in towns, like delivering groceries or packages.
- Tourism: Imagine a self-driving safari car in Malawi or Botswana? Tourists will pay to see it!
Start with one idea and test it.
6. Get Investors or Support
This business is not cheap. You’ll need partners. Here’s where you can look:
- Government grants (especially if your project helps create jobs)
- Tech investors from Europe or USA who love African innovation
- Local banks or SACCOs, if you have a strong business plan
- NGOs and Innovation Hubs like MEST Africa, CcHub Nigeria, or BongoHive Zambia
Don’t be shy to knock doors. Even Jesus said, “Ask and you shall receive.”
7. Train the People
Even if the car drives itself, you still need people to monitor it, maintain it, and help customers. So train:
- Technicians
- Software support team
- Safety supervisors
- Customer service
This way, you also create jobs, and that’s good for your community.
8. Promote Your Business.
Use Facebook, WhatsApp, radio, or even village meetings to tell people about your business.
If you are doing something unique, the media will also help you advertise. Even school children will talk about you!
Conclusion.
Self-driving car business is not just for America or China. Africa too can build the future. You may not start with millions, but if you start small and smart, you will go far.
Just like how we plant one maize seed and get many cobs, your small idea today can become a big harvest tomorrow. Chonde, usaope! (Please, don’t be afraid). The future is for those who try. Start today, and Africa will clap for you tomorrow.
You may also like to learn How to Start a Business with No Experience.